Is it legal to resell products that I bought off a online retail store?

Asked on September 16, 2016 under Business Law, California


SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 4 years ago | Contributor

It is legal so long as: 
1) You do not suggest a connection to or relationship with the original seller that does not exist (e.g. that you are a distributor or representative); 
2) You do not use their trade- or servicemarks in your advertising (only the owner of the marks can use them or authorize their use); 
3) You do not mislead consumers about the source of the products; and
4) If when you bought the product, there was no terms of sale saying basically "not for resale" (since such terms constitute a contract and are enforceable).

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