Can a business be registered under one name, yet operate under other name?

Asked on March 14, 2013 under Business Law, Georgia


M.T.G., Member, New York Bar / FreeAdvice Contributing Attorney

Answered 7 years ago | Contributor

Yes, it can.  You hail from the state of Georgia, correct? Many business are corporations that sound very "legal" but operate under a more consumer friendly name.  So XYZ LLC can operate under Dana's Cookies for the consumers.  It is often called a "DBA"  or "doing business as" or also called a "Fictitious Name."  They can also be known as "trade names."  Pursuant to O.C.G.A. 10-1-490 trade names are registered with the Clerk of Superior Court of the county where the business is principally located.  Good luck.

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