Using a company’s logo to advertise to them?

I am a starting a Photo Booth Rental business and I want to target corporate events. I wanted to create custom photo booth props using the company’s logo to advertise to them. Is this legal?

Asked on October 10, 2017 under Business Law, California


SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 3 years ago | Contributor

You can use the company's logo if, and only if, the company gives you permission to do so. Its logo will be copyrighted and/or trademarked by the company; they own the right to use it, and no one else may use it without their permission--especially for commercial purposes (e.g. to advertise to them). So you cannot create marketing materials with their logo unless they said you could, and should create samples using some "generic" logo or one you created to demonstrate what you can do.

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