Can I use the word
UPDATED: Sep 30, 2022
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Can I use the word
I am starting up a small auto repair shop and would like to call it
Asked on February 26, 2017 under Business Law, Florida
SJZ, Member, New York Bar / FreeAdvice Contributing Attorney
Answered 6 years ago | Contributor
Do not do this. Maserti is a trademark: you cannot use it without Maserti's consent if it in any way may cause confusion in the minds of reasonable consumers, causing them to think that you may be affiliated with Maserati. Since they are a car manufacturer/dealer and you are talking about an auto repair shop, it would be reasonable to think that your "Maserati" repair shop is affiliated with, licensed by, etc. Maserati the car company; thus, there is a likelihood of confusion and you would very likely be infringing their trademark, and, as such, subject to liability.
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