What is secondary meaning in trademark law?

Secondary meaning in trademark law refers to a way that a seemingly non-trademark-able term or phrase can be trademarked. When the public starts to identify a certain symbol, phrase, or mark with a product or business, that descriptive mark can be trademarked even if it wasn’t allowed to be before. Learn more about trademark law in our free legal guide below.

UPDATED: May 5, 2022Fact Checked

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Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Written by Jeffrey Johnson
Insurance Lawyer Jeffrey Johnson

UPDATED: May 5, 2022

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