PTO Rejects Jay-Z’s and Beyonce’s Trademark Bid for Blue Ivy
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UPDATED: Oct 23, 2012
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There are exceptions, of course. Sometimes you can trademark a name that someone else is already using if you plan to use the name in a completely different industry. The trick is making sure potential customers are not confused. For example, if Jay-Z and Beyonce were granted a trademark for Blue Ivy for generally the same use, that could hurt the original mark’s owner, Veronica Alexandra, and her business down the road. If the two businesses were to become competitors, Alexandra could lose out in terms of marketing and name recognition to the more famous Blue Ivy.
A number of news sources have reported that no one is upset, however. Alexandra has indicated she would be more than happy to sell her business to Jay-Z and Beyonce. Smart business woman.