How does a ‘private attorney general’ action differ from a class action?

A ‘private attorney general’ action is generally much simpler to pursue than a class action, because it does not require class certification or notice to absent parties. A ‘private attorney general’ action can be much more limited than a class action, because the Unfair Competition Act allows a more limited range of remedies. For instance, instead of monetary damages as in a class action, fines are collected under the Unfair Competition Law.

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