How Can a Corporate Name be Used as a Trademark?

According to the United States Patent and Trademark Office, a trademark is used to’protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce.’ A corporate name may serve as or become a trademark if it is affixed to goods or used to identify a service.

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Checking for Business Name Availability

When you have decided on one or several potential business names, the next step is to check the business name availability. If another competing business has your desired business name, then you will not be able to take this name without infringing on the competitors legal rights.

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What to Consider When Naming a Business

Before you are able to file the articles of incorporation, you must decide on a name for your business. Choosing your business name may seem like it should be one of the simplest parts of forming a business. However, naming your business can be tricky, and it will take some research to ensure that you don’t end up in a lawsuit.

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