Isa dealership required to honor an ad price even though I wasn’t aware of it at the time of purchase?

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Isa dealership required to honor an ad price even though I wasn’t aware of it at the time of purchase?

After I purchased my truck from the dealer, I found an ad that had the truck on sale for $19,500 and I paid $21,650 for it. The dealer was running a mail campaign sale at the time as well as the ad I found with the truck at a lesser price.

Asked on June 6, 2011 under General Practice, Kansas

Answers:

MD, Member, California Bar / FreeAdvice Contributing Attorney

Answered 10 years ago | Contributor

Unfortunately, unless the advertisement is considered a specific offer to you (think in terms of offer, acceptance and consideration, all three of which are required for a legally enforceable contract), and you acted on that advertisement (offer), you probably won't be able to directly enforce that advertisement post sale. You could try to go back and ask for the discount by showing the price and see if the manager would agree. You could even contact corporate and see if the sale price would be honored. Your last step would be to file a complaint with the agency who regulates that entity and see if the process could be adjusted.


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