Is buying life insurance online cheaper than getting insurance from an insurance agent?

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Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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UPDATED: May 10, 2010

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Insurance Question from West Palm Beach, FL

Asked on 05/10/2010

Is buying life insurance online cheaper than getting insurance from an insurance agent? NULL

Answer given on June 06, 2010

Typically, no.   There is a commission built into the price of the policy.  Whoever sells the policy must have a contract with the issueing company in order to do so, so they will be paid the commission, just as if you worked with an agent face to face.  

The same holds true for health insurance.  Whether or not you buy a policy online, through a portal like ehealthinsurance or directly through a carrier’s website, they have internet sales staff that take care of online customers, who are paid by the commissions built into the premium.

If you’re looking to get the most bang for your buck, shop around.  Term life insurance is very affordable and a good way to go for many people. 

Best of luck.


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