What activities constitute “doing business as”?

I have an LLC set up for a e commerce but would like to name the actual online store something different than the legal business name. For instance the legal business name is Generic Goods LLC but I title the online store Generic Goods Shop, if all of the sales transactions are processed as Generic Goods LLC, do I still need to file an assumed name for Generic Goods Shop since it is the title of the store?

Asked on November 22, 2015 under Business Law, Illinois

Answers:

MD, Member, California Bar / FreeAdvice Contributing Attorney

Answered 5 years ago | Contributor

You should register it as a trade name with the state in which the company is located and then consider registering in Delaware and other states in which you conduct business. Talk to a registered agent company to determine what the best route is for you. The reason is any assumed name is truly your dba and this is usually registered as a trade name. Talk to an intellectual property attorney about registering a trademark through the USPTO.  Consider also whether you need special license for the type of goods you sell.


IMPORTANT NOTICE: The Answer(s) provided above are for general information only. The attorney providing the answer was not serving as the attorney for the person submitting the question or in any attorney-client relationship with such person. Laws may vary from state to state, and sometimes change. Tiny variations in the facts, or a fact not set forth in a question, often can change a legal outcome or an attorney's conclusion. Although AttorneyPages.com has verified the attorney was admitted to practice law in at least one jurisdiction, he or she may not be authorized to practice law in the jurisdiction referred to in the question, nor is he or she necessarily experienced in the area of the law involved. Unlike the information in the Answer(s) above, upon which you should NOT rely, for personal advice you can rely upon we suggest you retain an attorney to represent you.