If a product is marketed at a certain price, are the sellers legally required to sell it for the advertised price?

I have come across a Jeep that is being sold at a legitimate car dealership and they are advertising for it to be sold for $1 on their website. Are they legally required to sell it at this price?

Asked on June 25, 2012 under General Practice, Oregon


S.L,. Member, California Bar / FreeAdvice Contributing Attorney

Answered 8 years ago | Contributor

A valid contract requires a valid offer and a valid acceptance.  When there is a mistake in the price and you knew or should have known of the mistake, you won't be able to take advantage of it and enforce a contract against the other party for the mistaken price.

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