Can I use trademarked logos on marketing material?

I’d like to send a customized email/marketing letter to a potential client. This

one potential client has a trademarked logo. Since they would be the only ones receiving this email, would I still be able to add their logo to the email for a personalized touch?

Asked on September 13, 2016 under Business Law, Maine


SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 4 years ago | Contributor

While it is unlikely they would object, technically, they could: only the owner of a trademark may use the mark; other people must obtain their permission, even for inoccuous uses. So while it is very likely that, as a practical matter, there'd be a problem with this, there theoretically could be--the use you suggest is not protected or authorized.

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