Can a buy a product from a producer then do some slight modifications to it and sell it with a new logo and under a new brand name?

The product I would like to modify is an electronic device. Since I would prefer not to share my business idea with the world I will describe a similar scenario. Would this be legal? I would like to buy a microwave for example from hitachi, then make slight modifications to it such as painting it with different colors and replacing the “start” button with one that looks different. Maybe I would even ad a different looking digital timer. Then I would like to replace the hitachi logo with my brand name. Could I also advertise this acting like it’s a completely new product?

Asked on February 28, 2012 under Business Law, New York


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