If a store had a coat on a rack with a sign above it describing the coat for $10 but the tag on the coat said $39.95, must it honor the lower price?

Confused as to which price was correct I asked. I was told that someone made a mistake on the sign and the coat was $39.95. Do they have a legal obligation to honor the lower price?

Asked on July 31, 2012 under General Practice, North Carolina


FreeAdvice Contributing Attorney / FreeAdvice Contributing Attorney

Answered 8 years ago | Contributor

If the coat was marked with the price tag of $39.95 the price for the coat is $39.95 regardless of the $10.00 sign on the rack above the item. Someone could have transported a $39.95 coat to the $10.00 coat rack on purpose to save $29.95.

The vendor has no obligation to reduce the price of the coat to $10.00.

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